FileMaker Database Project Case Study

Successful Marketing Campaigns Require Careful Planning

All successful marketing campaigns require careful planning and sound execution. This was especially true for one newsletter and book publisher. Their marketing campaigns involve multiple packages, and each package contains multiple components. Individual packages are tested to determine which ones are producing the greatest responses to their marketing efforts. These campaigns involve the marketing, creative and fulfillment departments who need to establish and share the packaging, creative and fulfillment requirements for each campaign. A well constructed FileMaker database was introduced that accommodates the complex nature of these campaigns as well as facilitating the marketing, creative and fulfillment departments to work collaboratively as a team to produce their successful marketing campaigns.